When reports state that 10 to 12 million weddings take place in India in a year, it is a time to rejoice for the professional beauty and wellness industry. A rapidly expanding market, bridal grooming is further estimated to grow at 25% to 30% annually. With India set to becoming the youngest country in the world by 2020, when the median age will be 29 years, the wedding industry will benefit from this demographic dividend. As per stakeholders in the industry, the bridal season heralds an increase in profit, expansion and diversification.
The key drivers are several. Culturally, it is ingrained in our psyche to host grand weddings. Indians plan savings for years for such a memorable occasion. To this effect, social media has become a key influencer. Inspired by celebrity weddings, brides and grooms to-be pull out all the stops for this special day. Therefore, pre-bridal packages three to twelve month prior to be wedding are preffered.
Says Aashmeen Munjaal of Star salon by Aashmeen Munjaal, “It is not just the bride, but also her friends, family and guests, who are flocking to salons to get the right look.” Also, there is an increased emphasis on overall well-being. Hence, not only is there an increased demand for safe and non-toxic natural products, also the fast pace of urban lifestyle is a major cause of sleep deprivation and higher fatigue levels. Consumers have become cognizant about its implications and are actively looking for suitable options in their beauty and personal care regime. What could be a time that their wedding to actively look for solutions and seek out trends? Our cover story takes a cue from the season. Let us find out from some of the best names in the business…
We kickstart the Hair section by discovering the man behind the educator, Vinicius Fores da Silva. He did not have an easy beginning, However, armed with passion and drive, today, he is an Educator with with Cadiveu Professional and Brasil Cacau, and has carved a niche for himself. Brands that have taken the lead in product innovation are Kérastase and L’Oréal Professionnel. 8H Magic Night Serum intensi es the restorative power of sleep to nourish and repair the hair overnight, and X-tenso Oleoshape, a hair straightening service enriched with nourishing oils.
In Beauty, we feature Tripti Bansal, who left a cushy corporate job and took a leap towards your passion is a story we are all too familiar with. However, very few have turned them into success stories. Tripti shares her journey and love for the art. With the bridal season in full swing, it is the perfect time to treat yourself to brand new lipsticks from Kryolan Cosmetics.
In Spa Focus, we draw your attention to Sohum Spa at Radisson Blu in Goa. Its serene ambience is perfect for a wellness experience. Dr Ratheesh Kumar, Director of Spa and Recreation at Shamana Spa, Grand Hyatt Goa, shares his views on the spa industry and his plans for the spa. All this and all our regular features in this issue. I also take this opportunity to wish all the stakeholders a brilliant and prosperous Diwali!