Shopping is all about the personal, and varied, choices of every individual. Everyone wants to look different and therefore people shop for diverse products to avoid repetition. And retailers are using every innovative technology possible to offer new ways to shop both online and in-store.
Improving supply chain efficiency, reducing costs and personalising shopping experiences – Artificial Intelligence (AI) technologies allow retailers to better serve their customers in every way possible.
According to an IBM survey in 2019, humans will continue partnering with AI to improve customer experience and business processes in the retail industry. The survey also says that from supply chain planning (85 percent) and demand forecasting (85 percent), to customer intelligence (79 percent), AI will work towards revolutionising retail.
The bottom line: AI, AR, VR, IoT – this is what the future of retail looks like. Keeping the future in its sights, IMAGES Retail’s April issue brings readers an analysis of how the AI approach helps consumers discover the right products. These technologies focus on how to capture the shoppers’ intent and convert it into a purchase.
These changes will take place behind the scenes and in store, but another tech storm which is brewing is at the retail checkout counter. The April edition features an analysis on the importance of quick checkouts, to ensure you don’t lose a customer at the last leg of his journey through your store.
Finally, the issue brings readers a round-up of IMAGES Group’s flagship fashion retail event, India Fashion Forum 2019, which was held on March 27 and 28 in Mumbai. The triumphant event was another feather in IMAGES Group’s cap. We thank those who attended the event, but for those who couldn’t make it, we bring you notable insights – theme, session highlights and awards – from the thinkers and futurists ofthe Indian Fashion Retail industry who attended it.
As always, we hope you find this issue informed and beneficial.