I think it is finally safe to say that fashion retail is gradually returning to normalcy after months of sharp contraction in Q1 FY2020-21. All this while, we all have been pinning our hopes on the festive season. As it turns out, the results so far have been quite encouraging. Leading e-tailers have received an overwhelming response during the annual festive sale days, and traditional traders across the country have witnessed sales figures going up by the week. The wedding season and the upcoming holiday season is expected to further provide a fillip to the fashion retail segment, thereby setting the segment firmly on the path to recovery.
Although demand and sales are picking up, one thing that we can unanimously agree is that we are still amidst cautious times and that business is not as it used to be. Honestly, I think it is very natural. The pandemic has had a far reaching impact on the consumer and business as a whole, and rebounding from the COVID-19 induced depression and re-calibrating operations back into normalcy could prove to be very challenging.
As we walk into 2021, retailers need to draw on sound contingency measures to ensure business continuity. And this exactly what we have highlighted in the December issue of IMAGES Business of Fashion. The edition outlines how brands and retailers can work towards building consumer confidence, re-dress supply chains and distribution processes as well as draw on emerging technologiesand clever marketing strategies to fortify their business for the good times to come.
We also showcase a slew of industry veterans who elucidate on how the Indian fashion retail market is expected to pan out beyond the next few months after things stabilize.
I sincerely hope that you find the issue useful and that it promises value for both your businesses. For FAQs pertaining to shift in market dynamics, consumer sentiments and on all things related to fashion retail, do log on to our website, https://www. indiaretailing.com/. Cheers!!