Description
Shopping Centres and Retailers to Collaborate to Build India’s Consumption Story
Retail is all about consumerism and the shopping centre industry is the key driver of consumerism in India. My belief is that modern retail drives consumption and that malls are pillars that power this drive seamlessly. However, I also believe that consumerism in India has not scaled up to the level it could have gone up to and the onset of the pandemic stunted this growth on a global scale.
Ushering in the New Year with lots of positivity, hopes, renewed energy and prospects, we are eyeing retail real estate in a new way. In this year, once again the industry will have certain promises, goals and missions to take on. Re-building the consumption story of Indian retail is one of them and shopping centres will play a very signifi cant role in this journey. In this fi rst edition of 2022, we bring our readers an exclusive interaction with the captains of shopping malls across India. We wanted to know how they are eyeing for growth this year, what their strategy to stay closer to the customer is and how they are implementing technology and learning from the past year to make it count this year.
We also bring an analysis highlighting India’s Emerging retail destinations. The research explains how Tier II & III cities are the new retail hotspots for the real estate players. These cities have great potential for growth and can provide various opportunities to the industry and retailers. Reports from Kearney and several other consulting firms suggest that pur-chasing power in these cities have grown signifi cantly in the recent past, thanks to a combination of factors such as demographic potential, appetite for branded retail, e-commerce penetration. With the Union Budget knocking at the door, all across sectors in retail the retailers and brands alike are hopeful that this unifi ed policy will bring about a big change, once put to action. In this fi rst edition of 2022, we also bring our readers an exclusive interaction with the captains of shopping malls across India. We wanted to know how they are eyeing for growth this year, what their strategy to stay closer to the customer is and how they are implementing technology and learning from the past year to make it count this year.
As always, we hope you fi nd the issue informative and useful. Log on to our website https://www. indiaretailing.com/ category/shoppingcentre/ for more features, analysis and expert opinions.
