The Beauty and Wellness industry of India thrives on the infinite cycle of trend, demand and supply. The industry associates trends and demand with the youth, who are super excited and want to try out every service on the menu to stay in vogue, and the midsegment of professionals, who fall under the discerning category as they know what they want and go for it. In order to meet the demand and elevate client service standards for the above two categories, the third demographic of ‘baby boomers’ or simply put, those above 55 years of age, are often ignored. Despite being aware, mature and moneyed, this generation sticks to the tried and tested for reasons pertaining to either lack of confidence in the hairstylist to execute the desired cut or colour, or an indifference to the brands that the salon itself endorses.
Upon realisation that while offering a bouquet of ‘trends’ is key, a paradigm shift in skilled, yet restrained, customer service should be the focus when addressing seniors, who make up much of the purchasing population. We speak to brands and professionals to get their views on the same.
In Hair, we interview Robert Kirby, Owner of Robert Kirby London Salons, who has created a benchmark in the hairdressing industry with his innovative and creative approach. He prioritises education and juggles shoots, seminars, fashion weeks, and more. On the home front, we meet Mumbai-based independent hairstylist, Anchal Morwani. She is kicking up quite a storm in the hair industry with her top notch skills. Senior Hairstylist at Oxford Cut – The Man’s Salon, Delhi, Mohammad Arif is a team player, who pushes limits to achieve his goals in hairdressing. Celebrity Hairstylist, Asgar Saboo and Celebrity Make-up Artist, Varssha Sugandh Tilokani breakdown the top hair and make-up looks spotted at the Royal Wedding and red carpet events held in New York and Cannes.
In Beauty, we meet Brand Ambassador – ColorBar, Shraddha Naik who is well-known for her strong repertoire of having created an array of iconic make-up. With a decade of experience, she has built an enviable clientele in Bollywood. Dr Shuba Dharmana, Dermatologist & Medical Director, Lejeune Medspa, Bangalore, shares her views on the top treatments for the under eye area. BCL Spa, the first brand to offer a complete manicure and pedicure system with certified organic ingredients, shares a step-by-step guide on achieving revistalised hands and feet.
In the Spa section, we present the visual grandeur of Auriga Grand Spa at Capella Singapore. Nestled in the lush rainforest of Singapore’s Sentosa Island, the spa lends a distinctive approach to wellness and beauty based on the cycles of the moon to align guests with nature. Spa Manager, Explore Spa at Le Méridien, Mahabaleshwar, Zorem Siami, shares her views on wellness in India, staying ahead of competition, brand USP and more.
All this and lot more in this issue. Happy reading, liking and sharing on FB, Twitter and Insta!