Description
At a time when competitive intensity is heating up in every sphere of business, Grocery Retailers and Food Brands are scrambling to grab the consumer “share of stomach” alongside their mindshare and wallet share.
In the past issue of Progressive Grocer, we highlighted how the beverage category is seeing the entry of many new players as well as the broadening of its consumer base. With a surge in innovation and product drops, national and regional brands are attempting to create a niche market for themselves by targeting different consumer segments and offering unique differentiation. In this issue, we take another approach to the sector through a report that highlights how retailers can double their income from higher sales of beverages. The report drills down to the policy details conducive for the beverage sector and the changes that policymakers can bring about to make India the beverage capital of the world. (see pages 18–22).
Like beverages, the frozen food category too offers big opportunities for brands and retailers to cash in on the growing appetite for frozen food. Our story on frozen food (see pages 42–54) shows how the category is showing a constant uptick in sales and consumer demand, and why retailers and brands need to diversify their product portfolio to offer a wider range of frozen food products, such as ready-to-eat meals, snacks, desserts, and beverages, to cater to the varying needs and preferences of consumers.
Fish and meat is another food category that holds a goldmine of opportunities. Read our Cover Story (see pages 30–38) on how the Bengalurubased omnichannel retailer ChopServe, in association with its brand partner Captain Fresh, is rewiring the nation’s purchasing habits for fish and meat products by offering a shopping experience that appeals to a deeper slate of quality concerns, freshness and hygiene among consumers.
