Description
India is the largest producer of milk in the world, contributing 23% of global milk production. But far from being a volumetric paradise for milk, India’s dairy industry finds itself behind the eight ball, beset with a welter of challenges such as low milk productivity, poor milk quality, and inefficient supply chain management.
Headquartered in Erode, Tamil Nadu, Milky Mist is one dairy company that is showing the way for the industry to ramp up productivity, efficiency and profitability. Read our story on pages 26–35 to know how the company, founded in 1992 by a class VIII school dropout, has riden to the top league of India’s dairy industry, growing at a 32% CAGR and earnings slated to come in at Rs. 2,200 crore this fiscal. Today, Milky Mist is among the leading dairy brands in India and when it comes to the dairy industry in south India, it sits right atop the higher ridges of Mount Olympus.
As with milk and dairy, India is also the largest producer, consumer, and exporter of spice products. The spices category has been registering strong kinetic growth at 15% year-on-year with value-added, organic and blended spices taking the lead. Our story on pages 42–55 takes a deep dive into the consumption trends and the market movement of the spices category.
With consumers trying to find a balance of good taste, economical use and simplicity when buying spice products, retailers, brands and marketers need to assess and promote products that are in sync with the evolving consumption trends. Product-market fit offerings should therefore be based not only on taste or price parameters but also on the basis of convenience, nutritional values, sourcing and origin of the ingredients and other key considerations such as packaging and communication.
This issue has many other insightful and informative stories for readers to look at and browse. Sit back and enjoy.
