Other than the several challenges the Covid-19 pandemic brought in its wake, it also caused an epidemic of misinformation and mistrust of societal institutions. Whether it be institutions such as business, government, NGOs and the media, an environment of widespread misinformation and mistrust took hold.
Without trusted leadership sources to look to, getting reliable information became a challenge, and trust in all news sources sank to record lows. But where other institutions failed, grocers stood tall when people needed them most.
Throughout the pandemic, grocers have earned respect and trust through millions of daily interactions in stores and online. There were bumps here and there, as the sheer volume of people served increased the odds of occasional disappointment, but nothing remotely close to lumping grocers in with the level of widespread institutional mistrust.
Grocers understand that there’s a strong correlation between trust and success. The more you have of the former, the more you’ll have of thelatter. This belief has allowed grocers to maintain high levels of trust with shoppers and the communities in which they operate.
Going forward, grocers who invest in building a deeper understanding of trust with their customers will most certainly court bigger success in their business.