Talent — the leadership that’s going to take our industry forward — continues to be a top concern of grocery executives,so making the industry an attractive and fulfilling place to work must be a top priority. And it’s no secret that what constitutes “attractive and fulfilling” for the next generation of leaders differs in many ways from their predecessors.
Salary, they tell us, isn’t necessarily the deciding factor for Millennials and Gen Zs. Research indicates that 70% of emerging leaders say they’re more likely to stay with a company that’s serious about sustainability. And 10% would accept less in annual salary to work for a company with a better sustainability record.
Gen Zs also are upwardly mobile, with opportunities for personal growth a top concern when entering the workforce. In fact, 76% expect a promotion within two years of starting a job. Talent among emerging leaders is certainly not in short supply in this industry.
More importantly, today’s leaders better reflect the youthful,
increasingly diverse consumer base for whose spends retailers
of all types are competing, in both the brick-and-mortar and
To succeed and thrive in 2020 and beyond, retailers will need to reflect, inside and out, the changing times in which they operate and the evolving communities that they aim to serve. Only when they are in step with the GenNext, can they expect to be winners in taking the business forward.