The Coronavirus pandemic has completely altered consumers’ approach towards health and wellness. The last few months have seen consumers takinga more proactive approach to healthier eating and exercising more — for maintaining health and immune resiliency.
This trend has triggered in hitherto unknown opportunities in the immunity boosting food segment in India. Research based management consulting firm TechSci Research Private Limited has projected that the immunity boosting packaged products market is projected to reach $ 347 million by FY 2026.
As the opportunity increases, the market has become a hotbed for innovations, with both established and newer entrants shelling out innovative products to claim their share of the market. It should also be noted that while the immunity boosting food product market in India has traditionally been dominated by bigger players, recent scientific developments in the field of botanicals to improve immune health have created an opportunity for start-ups to launch products containing these ingredients.
In this issue of Progressive Grocer, we look at how brands and retailers across the country are innovating to meet customer demands in this segment.
For FAQs pertaining to shift in market dynamics, consumer sentiments and on all things related to food & grocery, do log on to our website, www.indiaretailing.com.