The fashion accessories category is a separate market in itself, bringing in considerable amount of capital to the Indian retail industry. It has evolved from being just a functionality to a prime attraction. Of this, the footwear industry is growing at a remarkable pace, presenting Indian retailers and brands with an opportunity to grow and innovate.
Delving deep into the soul of this industry is IMAGES Retail’s November issue. We spoke to heads of leading footwear brands in India to zero in on the demand dynamics in India, the competition posed by international brands when they foray into the country and the best practices adopted by them.
We also bring you the detailed interviews with two retail stalwarts – Rahul Vira, CEO, Skechers India, and Inder Dev Singh Musafir, M&B Footwear (P) Ltd. & Vice Chairman – CFLA – Council for Footwear Leather & Accessories.
Vira outlines the history, and retail spread of his brand, while also providing insights into the strategy to drive growth by adopting an Omnichannel approach through online-offline integration and specialty stores – all complemented by facts and figures.
Dev’s journey, on the other hand, becoming India’s fi rst cult footwear brand is inspiring to say the least. ID – his brand – offers products that are distinct, compared to what is available today in the cluttered footwear market
And in continuation of our IRF special from last month, we bring you a crisp barometer of the round-tables in which retail hotshots discussed the rapid changes sweeping the industry in India, and also in-depth insights on navigating the future.
We hope that you will find this issue of IMAGES Retail as insightful as the rest. On a concluding note, I would like to remind our readers about the 2018 annual mega congregation of the food retail industry at India Food Forum, which is scheduled for January 17-19, 2018 in Mumbai. We hope to see you there in large numbers.