Description
Th e retail industry is going through exciting times. It is on the right track and is treading the ‘road to positivity’ . In this issue of IMAGES Retail, our cover focus is on the ‘Digital Marketing Ideas’ that changed the way consumers shop. Retail, by definition has lived many lives. From the familiar brick-and-mortar to the boundary-less e-commerce, each aspires to outlive its competitors by inspiring a new set of attitudes and behaviours in customers.
In this ever-changing environment, a few companies have managed to reinvent the shopping experience with well thought strategies that broke the confines of convention, stayed true to customer needs, and changed the game in their categories forever.
Each one of these are revolutionary landmarks have gone beyond creating a unique retail experience to engaging customers and turning competitors into mere imitators. Savvy retailers know that maximizing profits means smart marketing. Th e cover story of our July issue captures the most thoughtful digital marketing strategies across the retail categories in India.
In this issue we have also covered in detail, the Indian homeware and furnishing segment and how it has got the face-lift in the recent times. We strongly believe that the boom in the residential real estate industry over the last few decades is the growth driver of this sector, giving an impetus to the homeware and furnishing market. Also giving a boost to the sector is an increased consciousness among home owners for stylish interiors and beautiful indoors. In the Retail spotlight section, we bring to you the essence of this retail category through a list of best practices by the leading stakeholders – both in the brick-and-mortar as well as online retail spaces.
We hope that you find this issue insightful and that it helps you in charting your future course of action as retailers.
On a concluding note, I once again would like to remind our readers about the 2017 annual mega congregation of retail industry at India Retail Forum, which is scheduled for 19th-20th September at Renaissance Hotel, Mumbai.
