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Dear Readers,
The September issue of BoF turns its focus to the everevolving innerwear market in India, fuelled by rapid urbanisation, evolving consumer demographics, and a heightened focus on personal well-being. Once viewed primarily as a necessity, innerwear has now emerged as an essential part of the fashion industry, reflecting a fusion of style, functionality, and innovation.
According to 1Lattice, by 2029, the innerwear market is expected to reach Rs 1,07,308 crore, growing at a compound annual growth rate (CAGR) of 10% from Rs 66,703 crore in 2024. A significant driver of this growth is the lingerie segment, anticipated to hit Rs 70,186 crore by 2029. This is primarily driven by shifting cultural attitudes towards body positivity and self-expression, with women’s lingerie accounting for the largest share, followed by men’s and kids’ undergarments.
Product innovation is at the heart of this expansion. Consumers are increasingly seeking versatile innerwear that caters to different occasions, from everyday wear to athletic needs. Technological advancements and sustainability have also become pivotal in shaping this sector. New fabric technologies like moisturewicking microfibers ensure comfort and durability, while the growing demand for eco-friendly innerwear has pushed brands to adopt more sustainable production practices.
The rise of e-commerce and customisation has further transformed the market. Brands are leveraging virtual fitting rooms and inclusive size ranges, while physical stores are enhancing the shopping experience with curated offerings. Celebrity endorsements and influencer marketing are playing a crucial role in shaping consumer preferences, with digital campaigns boosting visibility and engagement.
As the innerwear market continues to evolve, it is poised to set new standards, blending fashion, comfort, and sustainability to meet the diverse needs of modern consumers. The future of innerwear in India looks promising, offering vast opportunities for growth and innovation. We invite you to explore this exciting sector with us. For more insights and detailed analysis, visit our website at www.imagesbof.in.
