As the retail industry is slowly moving towards recovery, after the debacle caused by the second wave of the pandemic, retailers are once again pinning their hopes on the festive season. Undoubtedly, there has been a strong response in the stores and many brands (including apparel)are witnessing good sales in the last few months. Despite this, there is double excitement for the festive season, which is a very good news for the retail industry.
The year 2020, festive season accelerated sales and therefore, retailers have high hopes of reaching double growth in this season. Ethnic wear has always been a forefront in the festive wear section and ethnic brands will once again be in demand. The increasing consumer demand of the Indian wear segment can be estimated with the increasing scale of brands like Manyavar, Soch, W, Fabindia etc. These brands focus on making the shopping experience easy and are coming up with ideas like fusion wear, which is both Indian and easy to carry.
Online presence of big ethnic wear brands and acceptance of ethnic wear among youth have also given rise to this sector. Men’s and women’s ethnic wear together contribute around 90 percent to the sector. The increasing acceptability of people towards Indian wear has given rise to the segment.
With an upcoming concept of comfortable clothing at the workplace, many companies have started to accept ethnic wear like kurta and Indian dresses as part of formal wear. Also, in recent years there has been an increase in the number of working women which has impacted the acceptance of ethnic wear at workplaces around the country.
Adding more to it, the festive season has always been important to brands, especially to e-commerce players who line up big bumper discounts, look for more retail brands to partner and ramp up their product off erings. Like always, this festive wear (ethnic) special issue features in-depth insights into the market, trends, innovations and technologies that this segment has spawned in recent years. As always, we hope you find the issue informed and benefi cial.