Description
Dear Readers,
Picture a market buzzing with energy, fueled by a youthful demographic, families with rising disposable incomes, and an ever-growing appetite for stylish, branded children’s clothing – this is what the dynamic kidswear retail segment in India looks like. As parents embrace the idea of merging fashion with functionality for their little ones, this sector is blossoming into a remarkable success story. IMAGES Business of Fashion’s last edition of 2024 takes you on a journey into the vibrant and fast-evolving world of kidswear in India.
As per a Technopak study, the Indian kidswear market witnessed sustained growth, expanding from USD 5.22 billion in FY2023 to USD 6.3 billion in FY2024. The growth in FY2024 reflects the sector’s positive momentum, further supported by the recovery of the retail environment and the shift in consumer behavior toward more fashionable, quality-conscious purchases. The December 2024 issue delves into the rapidly expanding segment driven by a growing inclination towards branded children’s apparel in both parents and children.
The issue focuses on the increasing demand for sustainable and ethically produced clothing and how brands are responding to this demand. It also deep dives into the digital revolution and the proliferation of online shopping. In conversation with market leaders, we decipher how social media marketing further amplifies brand visibility, shaping consumer preferences and driving engagement.
As the market evolves, challenges such as price sensitivity and regional diversity in preferences persist. However, the shift from unorganised to organised retail, along with the entry of international players, is setting new benchmarks in quality, design, and consumer experience.
We invite you to explore this comprehensive analysis and insights presented in this issue, shedding light on the opportunities and innovations shaping the future of kidswear in India. For more detailed information, visit our website at www.imagesbof.in.
