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Dear Readers,
April has a buzz of its own. The kick off for a new fiscal cycle is always exciting and target-heavy. And FY 2024 promises to be an especially powerful year- taking off with the largest retail business event India has ever seen.Phygital retail Convention returns for its 2025 edition at the Jio World Convention Centre on May 7-8th.
Join us at PRC 2025, to experience the real power of retail in India, possibly the world’s most exciting consumer universe!
In an era where comfort meets confidence, athleisure has redefined how India dresses today. What began as a niche segment for gym-goers has swiftly evolved into a powerful fashion movement—reshaping wardrobes with pieces that blur the lines between activewear and everyday casualwear. This shift reflects a deeper transformation. As fitness and wellness gain prominence in daily life, Indian consumers are gravitating toward clothing that mirrors their active, health-conscious lifestyles—without compromising on aesthetics.
The numbers echo the trend. India’s athleisure market hit `60,000 crore in 2024—outpacing forecasts—with a robust 15% year-on-year growth. Global projections suggest the trend is far from peaking, with the international market expected to reach USD 662.56 billion by 2030.
What’s driving this surge? A booming e-commerce ecosystem, social media influence, and increasing global exposure have made fashion more accessible and inclusive. The April edition of IMAGES Business of Fashion delves into the dynamic world of athleisure and urban casual wear. No longer just a passing trend, athleisure has ȃ rmly established itself as a lifestyle choice. This evolution marks the dawn of a new era in style—one that promises to redefine everyday dressing for years to come.
