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Dear Readers,
We live in a dynamic age where boardroom meetings blend into living rooms, work lives blend into lunches and long evenings and where style and comfort are synonymous. And our clothes are mirroring our lifestyle.
Fashion today is effortlessly transitioning from the gym to a leisurely day out, from office wear to dinner with friends. In the last few years, the casual wear and athleisure segments in particular have witnessed a massive growth spurt driven by growing income levels, changing lifestyles, increasing casualisation among professionals, emergence of start-ups and the entry of foreign players. Home-grown brands have also launched trendy casual wear products and repositioned the brand in to mirror global fashion trends.
IMAGES Business of Fashion’s April 2024 issue is a curation of a diverse range of content. At the heart of our Casualwear & Athleisure special lies a celebration of versatility, functionality, and above all, self-expression because we understand that fashion is more than just clothing; it’s a reflection of individuality and mood.
Our April issue has everything that brands and retailers need to succeed in this competitive environment. Research pieces, trend forecasts and exclusive interviews – this month’s magazine is the ultimate guide for retailers as they wade through this ever-evolving landscape of fashion.
Join us as we embark on a journey to study the point where fashion and leisure intertwine, and empower brands and retailers with enough intelligence to reach there.
As always, we hope you find this issue informative. Don’t forget to log onto our website, www.imagesbof.in for more in-depth information on all things casualwear and athleisure.
