Description
It was an absolutely onerous month for all of us at IMAGES BoF. IFF 2018 turned out to be one of the biggest in its history and while the success of the event was unreservedly fulfi lling, putting together the follow up issue, considering the multitude of gems of wisdom laden in the sessions, turned out to be an arduous task.
Let me start by thanking you all who were a part of the two day extravaganza. Inorbit, Infi nity, Select CityWalk, Orion, The Arvind Group, Reliance India Ltd., Raymond, The Woolmark Company, Stylumia, Myntra, Pretr, Adidas, Best Seller India, Deal Jeans, Splash, TRRAIN; as well as our knowledge partners Technopak, WGSN, Yakobian,Wazir; NIFT; all the exhibitors; India Brand Show participants; the speakers, panelists and all IFF delegates. BS Nagesh and Bijou Kurien were once again our great mentors and in particular, I wish to extend my gratitude to one person— Suresh J —the Chairman of IFF ’18. Thanks to your support, the 18th edition of IFF went miles in drawing a current and truly meaningful perspective to the business of fashion in India. It was unique in as much that it moved a long way forward in crystalising upon the core tenets driving this dynamic business.
A new addition to the regular IFA awards, this year saw the addition of a new award category — The Presentation Awards which honored The Most Valuable Fashion Startups of 2017, Most Profi table Design Concepts, Most Eff ective Marketing and Promotion Campaigns, Most Exciting Innovations and Most Eff ective Tech Implementations of 2017, etc.
Solo X was a resounding success once again. Ganesh Subramanian’s insights on Neuro-Prediction of Buy Buttons were a total delight.
IFF 2018 also registered an astounding international participation. Retail Guru Michael Yacobian, for the fi rst time, conducted a master-class for the IFF Privilege Club Members that focused on in-store interaction principles for associates to craft the perfect Buying Environment. Also in attendance was a long list of luminaries from Yale School of Managemnt, Iowa State University, University of North Texas, Oklahoma State University, Retail Management Consultants-UK, Lima, Dyson, Amazing Jewellery, et all.
Also in this issue, trend guru David R Shah reveals the evolving science of trend forecasting, and other experts share insights on the Indian Luxury, and the Indian denim market. The House of Anita Dongre talks about how they are empowering women through their production unit in Jawhar near Mumbai, and an exhaustive report on Fashion E-Commerce in India.
For those who missed the event, this issue of IMAGES BoF brings you a detailed report on all the key sessions and deliberations at the India Fashion Forum 2018. I strongly recommend that you, dear reader, go through the issue with a pen in hand, quickly marking off the insights that are of actionable value and ideas that are eminently replicable or inspiring. Best wishes always!
