Leveraging Technology and Consumer Experience to Rejuvenate the Future of Malls
The future of retail real estate is as robust as the industry’s imagination and its ability to connect buyers to their individual and collective values and aspirations. The competitive environment is changing, forcing us to rethink all our assumptions about the industry, from how many and what kind of tenants the shopping centres need to house and how large the infrastructure must be in order to be successful. How to select the right location to build the mall, the selection of right anchor stores and the necessity of incorporating nontraditional elements such as housing, entertainment, and healthcare into mall design.
To succeed in the future the industry needs to think like the customers it serves. For example, customers never think in terms of channels. Instead, they are task-oriented, always looking for the most economical and efficient way to complete their tasks. New Normal is helping retail grow at every turn and it is verypromising to see how brands are responding to the changes today.
Talking about all these important aspects, and to mark the eventful growth story and positive resurgence of the shopping centre industry, IMAGES pompously hosted the second edition of Shopping Centres Next 2022, at the Grand Hyatt (Goa) on May 12, 2022. The on-ground mega event brought the entire shopping centre ecosystem to discuss, deliberate, and share exclusive knowledge, and actionable strategies on how to build, operate, and scale profitable shopping malls in India.
Shopping Centres Next 2022 brought together India’s leading businesses and professionals from the entire shopping centre industry ecosystem under one roof. Organisations engaged in shopping centre design, leasing and management value chain also came together to build strategies and partnerships to deliver superior shopper experiences in alignment with new technology and consumer behaviour paradigms. The objective of the event was to amplify innovation in lifestyle and social destinations for a customer- first age.
The May edition of the Shopping Centre News features the entire event in detail. We thank our partners, speakers, delegates, participating brands and readers for making this event an exciting hub of positivity, thoughts, ideas of innovation and business expansion. As always, we hope to find this issue informative and useful. Log on to https:// www.indiaretailing.com/ category/shoppingcentre for more features, analyses and opinions.