Malls are no longer just shopping destinations. Today consumer looks for experiences and entertainment surpassing the conventional shopping and spend quality time with family and friends. Maximising on digital technology, malls are enhancing customer engagement to stimulate footfalls besides boosting sales as these factors form a vital aspect of their business strategy. Apart from big box retail, we are also steadily moving towards play zones, amusements park themes, rides and engaging events, like celebrations, special campaigns, shows, summer workshops music concerts.
In June-July edition of Shopping Centre News, we take an inside look of the Family Entertainment Center (FEC) zones around us. The edition features insights, highlights and key attraction of the major players of the industry. We talk about the theme, concept, major attractions and technology behind to set up these FEC centers.
Beside this, we bring our readers, inputs from the industry experts (gaming service providers) with the likes of QUBICA AMF and Amoeba.
We also bring an inclusive coverage of major entertainment players PlayBox, Oysters Water Park and Hang Out. Prakash Vivekanand, Founder & CEO of PlayBox, Benu Sehgal, Business Head, Intersports Pvt Ltd., and Shalini Vij, Director, Hang Out reveals about how their respective entertainment hubs work as well as spill the beans on the reason they are so popular.
The edition also features deep coverage of India Shopping Centre Forum (ISCF) 2018, talking about the ‘Retail Real Estate 2.0: Building India’s Next Generation Community Assets.’
As always, we hope you find the issue informed and beneficial.
Do log on to our website, www.indiaretailing.com to read more informative articles and analyses on the stage of the global retail and shopping centre industry with an emphasis on India.