The beauty and wellness industry of India is estimated to touch ` 80,000 cr in 2018. But did you know that the last quarter of the year is said to be the most promising for revenue generation, as festivals and the bridal season set the cash registers ringing? With this thought as a backdrop, we speak to the topmost brands who have shared their classic marketing strategies which have proved to be successful for their businesses. Wella Professionals, Dermalogica, Chi, The Spa, Kama Ayurveda, amongst others, launch special products and services in order to draw more clients in this season, as almost 35 to 45 per cent of their annual targets are achieved in this season.
In the Hair section, we interview international celebrity colourist and educator at Alfaparf Milano, Marijana Svetec, who owns a salon in Croatia. She shares with us her academic interests in the line of hairdressing, the mentors she is grateful to and her plans for the future. We also feature Kate Earl, who was assisted by the Francesco Group Church Lane Team, for the compilation of the Pagan Collection. Earl, a university graduate, began her career in hairdressing when she decided to take a different journey in life. She wanted to use her creative vision and found hairdressing to be a great partner to use her skills.
We present to you a breakdown of the looks, techniques and products used. On the homefront, we meet Mallika Pirani and Mamtaa Joshi who have their own salons and are successful entrepreneurs in their own right. So inspired are they by their craft that they have both decided to launch their own platforms to encourage the youth of the country to study, perform and excel in the field of hairdressing.
In the Beauty section, we meet up with Adrain Jacobs, who after a short stint as a cabin attendant, became a self-taught make-up artist. With A-listers on his client list, Jacobs aspires to launch his own make-up academy in the near future. He shares with us his initiation in the make-up business, views on the importance of education, and more. We interview Ajay Ghooli, Managing Director of Kaunis Marketing, who has introduced brands such as Malu Wilz and BeYu in India.
In the Spa section, we feature Explore Spa nestled in Le Méridien in Mahabaleshwar. It is inspired by the expansive sanctuaries of the Victorian era. A sprawling property drenched in the colour white, which further adds to a sense of space and serenity; Archana Dinager Pillai, the Spa Head at Aura Spa in The Park Hotel Hyderabad, shares her insights into the spa and wellness industry in India, USPs, future plans, and more.