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Salon International – December 2020

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The reality of working from home, social distancing and wearing masks may have impacted the salon industry, thegood news is that, stakeholders claim that footfalls in salons have come back to about 60 percent levels, for some even 90 percent.
The past 12 months have been unequivocally difficult for the beauty business, however only after extreme darkness can one see light at the end of the tunnel. Salon India believes that opportunity arises from every challenge and hence, we bring forth the positives from a disaster called Covid-19. With this as a backdrop unfolds our cover story which is on the positive outcomes that have emerged from Covid-19. On hindsight, if the pandemic hadn’t occured, would consumers have ever been so mindful of hygiene as they are today? Would brands and salons taken pecautionary measures to ensure the health and safety of not only their clients, but of their staff, too?
Would the industry have ever thought of going online to retail some of their professional products? To be frank, I do not think so. Not in a million years. Therefore this progressive change is a welcome reliefcompared to how the industry was working pre-Covid-I9.

In our interviews, we feature Finalist of the Digital Transformation Awards 2020 held in Barcelona, Spain, Carol Bruguera, Owner, Carol Bruguera Salons who has come back from the Covid-19 setback tolaunch an innovative line of masks made of hair. Read about him and his successes and be inspired to follow his footsteps. We also have Juan Ayoso Cerezo who is the de? nition of a hairdresser by vocation.
His passion for the trade is innate, and since childhood he has had an insatiable interest in hair and styling. When he was 18, he took his ? rst serious step into the profession by deciding to study for a vocational education and training certi? cate in hairdressing at an Academy in Córdoba. His mesmerising photo essay titled Fivair and Sweet showcase the artist’s perfection and passion for the craft.

On the homefront, Jason B aspires to be an inspiration! The Style Director at Levo Salon in Gurugram, learned the ropes of the hair industry early in life. With us he shares pearls of wisdom. In themake-up artist section, we present the Afghan Elaha Akbarzada, aka Elie. She loves working with brides and feels it is an honour to create glamorous looks for them. She uses only the highest quality products that are specially designed to last all day, which means make-up remains flawless from start to finish. Beauty is not skin deep but our dermatologists sure make the adage come true. Know more aboutaesthetic treatments, the latest and most popular category of 2020! Dr Mikki Singh, a certified medical expert in Aesthetic Medicine at Bodycraft, is recognised as the architect of new age clinical services. She recommends the BB Glow treatment for a peaches and milk complexion.

In the Spa Focus section, we salute the creators of a few of the welldesigned spas and hammams strewn across the world. Every architect and interior designers delight, the dynamic designs will promise to take your breath away. For young entrepreneurs who have decided to launch a spa of their own, it is critical to make an informed decision about the inventory of products they plan to have. Massage creams is one such product. We list some of the important attributes a massage cream should have!

All this and lots more in the year-end issue of Salon International. Keep reading, liking and sharing on Facebook and Instagram.