India has the best demographic profile in terms of the youth population. Our current population estimate is 125 crores. About 50 per cent of it is below 25 years of age and more than 65 per cent of it is below the age of 35. In absolute numbers, this would be about 63 crores of those under 25!
With this as a backdrop, the cover story of this month’ issue has been filed. It is about Generation Z, or the youth under 25, who was born in 1995. They have strong views on what they ‘do not want’ – be it on the beauty table or in a salon or spa. They are also known to be averse to taking risks and adopt products and treatments for life. In the long run, this is a jackpot for businesses, as they receive long-term revenue benefits.
We interview and feature Franco Hernandez, NAHA’16 finalist in the Avant Garde category, whose creativity knows no boundaries. Associated with The Glam Clique Studio and Parlour Eleven in California, Hernandez is renowned for his hair colour and extension transformations. He is raring to go and explore the dynamics of hairdressing even after 26 years of expertise. We present a glorious photo essay brought to you by Evy Professional – the Australian hair tool brand. Called Evy Moods, it is a collection of luxurious images that showcase styling versatility and a definite mood or feel in each look. Says Tracey Bazzano Lauretta, Evy Creator and CEO, “Our Evy Professional tools ultimately help women, and men, enhance their best self, and we have always been there to help you capture the essence of your mood. We wanted the shoot to reflect the Evy woman, who is classy, down-to-earth, super chic and always has beautiful, healthy hair.”
Director at The Bowdry Bar in Mumbai, Kinjal Ganatra spearheads India’s first concept salon that only focuses on hair styling and beauty services. With more than a decade’s expertise, Ganatra is all set to revamp the salon experience as ‘normal’ is boring for her! From a freshly curated services menu to innovations being added, Ganatra is set to rock the beauty and wellness industry. Meet Mihir Limbachiya, who is a hair tattoo artist. A novel concept in hair dressing, Limbachiya shares with us his interest in hair, the sweat and tears that followed, and the passion he feel for his craft which has made it all worthwhile.
Celebrity Make-up Artist and Owner of Masters Academy of Makeup Art, Anu Kaushik is the most sought after name for Bollywood, fashion and bridal make-up. Kaushik considers each day to be a learning scope, despite an expertise of three decades in this industry. She shares her journey, love for the art and make-up, and more.
In the Spa Focus section, we bring to you Chi, The Spa at Shangri- La’s Eros Hotel, Delhi. With the interiors inspired from the traditional Asian architectural concept of warm tones, wooden accents and dim lighting, the services offered are based on the Chinese philosophy to ensure a serene escapade for their clients. Satyajit Kawade, Fitness and Spa Manager at the Marriott Suites Pune, shares his views on the wellness industry, brand USP , future plans and more.
All this and lots more in this issue. Keep reading and writing i