They say about the month of February that there is everything to hope for and nothing to regret. The adage holds true for the time we were in and the time we are in now. The pandemic is slowly ebbing away and as the number of cases are going down in some cites, employees are coming back, and what’s more, even malls and shopping areas are seeing a higher footfall. We can only hope for the pandemic to go away and some semblance of normalcy to return in in our daily lives.
In In Focus, we highlight the important role of distributors in the industry. Selecting a product, researching the market research, understanding the manufacturing and distributor engagement model are just some of the responsibilities of a distributor. We share the views of some of the top-end distributors on the new normal and changed scenario of doing business in the times of Covid-19.
In the Hair section, we meet up with Alexis Ferrer, the nalist at AIPP Awards, the British Hairdressing Awards in the International Collection of the Year category, and being chosen the Spanish Hairdresser of the Year 2020-21 at the Fígaro Awards. He shares his journey. Rafael Bueno presents Lake of Love collection, a mesmerising photo essay dedicated to loveand togetherness. On the home-front, Hardik Malde looks back and tell us how he got into hairdressing. When he started out all he had were encouraging parents and an undying resolution to make it happen. He shares thoughts on the craft.
Colorists now have a brilliant opportunity to refresh their clients’ look. MATRIX Wonder Color Ammonia Free Plums with its range of ve diverse shades lends a classy look especially on Indian hair. According to reports by Allied Market Research, the global hair serum industry was estimated at $850.7 million in 2018; and it is expected to hit $1.61 billion by 2026, registering a CAGR of 8.4 percent from 2019 to 2026. We showcase some of the best serums available in salons and online.
In Make-up, Amanda Bell, Global Director of Education and Artistry at Pixi, shares her view and vision for the brand in India.
Dr Debraj Shome, Senior Cosmetic Surgeon and Director, The Esthetic Clinics shares his view on the rising aesthetic trend of Rhinoplasty. We also deep dive into the global non-invasive aesthetic treatment market and come up with the trending ones.
Did you know the dynamics of the pandemic have changed the game? It has so effected the industry that in retrospect it has given stakeholders an opportunity to reinvent and bring about a shift that was much needed.
In Spa Focus from linear layouts to plush exorbitance, from elegant hamams to whimsical pools, the design of a spa is intrinsic to its success. We present an array of the best spadesigns in the world. A university in Germany conducted a research and concluded that massages work like miracle on the human body. To renew itself and reverse the effects of stress, nothing is better than a massage.
All this and more in this issue of Salon India. Keep reading, liking and sharing on Instagram and Facebok!