As we head into the festive season, there is an ongoing uncertainty on many fronts for retailers. However, there is one constant and that is the need to adapt to changing circumstances in the current marketplace.
From the rise of new variants in the ongoing COVID-19 pandemic, to concerns about higher food costs, to labour shortages and ongoing supply challenges, several issues are facing food retailers who need to create programs tied to the festive season. With the impact of Covid on consumer’s eating habits and lifestyle changes now well established, supermarkets can anticipate consumer needs and offer practical ways to eat and drink better and bolster their immune system.
Applying their food retailing expertise, grocers can develop holidayspecific buying packages that match customer-specific health attributes. Retailers can help shoppers to stay healthy this festive season by identifying foods with vitamins C and D, zinc, healthy fats, natural fibre,and probiotics for boosting both gut and immune health. Forging through these challenges requires close collaboration with partners such as CPGs, distributors and others whose successful holiday seasons are linked with grocers’ efforts. Together, grocers and their various partners can ascertain and respond to what consumers will be looking for as they gear up for the holiday season.