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As we breeze through the early days of the year, there’s a lot to expect in the coming days. The demonitization move has put fresh wind into the sails of the retail sector. As more numbers of consumers have taken to digital modes of payment, a veritable windfall is blowing the way of organised retailers. For instance, Big Bazaar has reported increased footfalls and a sharp spike in sales over the past two months. With consumers going cashless and adopting digital payment methods, the organised retail sector is on a gravy train in the post demonitisation era.
There will be many other trends to watch out for. Expect to see new foods and beverages come roaring in, new sub-categories to come out tops, freshly minted flavours finding their way to our table and existing trends like health and wellness gain greater consumer traction. Food companies will take on fresh commitments, formulate new ways to engage with customers, strategise on expanding their store brands and bolster their supply chains, reduce food wastage and focus on the origins of food to enable food traceability and recall. All of these measures will help retailers to build consumer confidence and brand loyalty.
In fact, the forthcoming India Food Forum, from 31st January to 2nd February in Mumbai, will be just the place to catch up on the latest trends, new products, and business plans of food companies. To get a ringside view of the developments that will shape the food industry in the days to come, and also to network with its movers and shakers, don’t forget to make a rendezvous at the Forum.
