It’s always heartening to see retailers come up with new concepts and grocery formats. Their new ideas help push the needle on making retailing more creative, fulfilling and socially responsible. We feature one such enterprising retailer in this issue of the magazine (pages 24-27) who has created a completely “zero waste” and green business at his store near Ernakulum in Kerala.
It is one of those gratifying instances where the store and its owner have put into everyday practice the tenet of “be the change you want to see in the world”. The shop does not promote plastic at all and shoppers are encouraged to buy products in paper bags and glass bottles. By selling all everyday items in ‘loose packaging’ and daily essentials like sugar, pulses, rice and even sweets in paper packages, this retailer and his store has set an inspiring example in promoting green earth and reducing single-use plastic.
Our lead story on “Food Brands for New-Age India” (Pages 30-36) looks at how today’s young consumers are increasingly embracing brands that embody the virtues of being clean, healthy, ethical, sustainable and why itis becoming important for retailers and food brands to further deepen their existing engagement and commitment to these ideals and standards.
As we close in on the New Year, retailers and CPG companies that focus on ways that advance the goals and values held dearly by the young generations will find greater opportunities to gain both their mindshare and wallet share.
Hope our readers will enjoy this year-end issue and those to come in 2022. A Happy New Year to all our readers!