While the worst (read year 2020) seems to finally coming to an end, we are still in uncharted territory and businesses will need to be much more careful about how they approach the future. The pandemic has transformed the grocery retail industry radically. Consumers are much more technologically empowered now and this is ushering in a new normal for the FMGC industry that experts believe to be permanent. As is apparent by now, innovation and technology has become indispensable for business continuity.
In this issue we look at how brands and retailers from the Spices category are utilizing emerging technology and clever marketing strategies to re-dress production, supply & distribution processes as well as come up with innovative ways of building consumer confidence.
Inside you will find a slew of industry leaders who expatiate on the innovations and strategies they have utilized for their respective brands, so that you can adopt them in your own capacities to help stabilize our businesses now and fortify it for the times to come.
Wishing you all a very happy new year 2021! Hope that the upcoming year prove to be progressive and prosperous for your family as well as your business.
For FAQs pertaining to shift in market dynamics, consumer sentiments and on all things related to FMCG retail, do log on to our website, https:// www.indiaretailing.com/.