Description
The rise and rise of D2C in India
The D2C phenomenon is nothing short of a revolution for consumerism and creation. Perhaps never before has India seen such energy in entrepreneurship and a bold generation of ideators and creators hoping to transform what and how Indians consume. Although only a recent development — under a decade old — the D2C business model certainly received fuel from challenges arising from the Covid-19 pandemic, but the seeds were sown earlier by digitalisation.
India is already the fastest-growing digital economy in the world, and as we aim for a $1 trillion digital economy target by 2027-28, we can look to our D2C brands as being the lag bearers of this transformation.
Driven by purpose and a deep desire for authenticity and change, D2C founders and inventors are leading the charge towards India’s next-generation avatar as a role model of responsible product creation and ethical business practices. These young dreamers and doers are the leaders of tomorrow’s India, and the pillars of what is expected to become a $61 billion-plus sector by 2027. Riding on the success of our recently-concluded India D2C Summit, we dedicate this issue to the country’s D2C ecosystem.
Gracing the cover of IMAGES Retail are Priyanka and Harshil Salot of The Sleep Co., one of the fastest-growing D2C brands to reach `500 crore ARR in less than five years. And although they are an omnichannel business with 100 stores, a milestone they reached in just 26 months since their offline foray in 2022, they continue to serve as an inspiration for the young D2C entrepreneurs aspiring to achieve their dreams.
On the cover of Shopping Centre News Section this issue is 24-year old Sanya Runwal, Director-Retail, Runwal, who with her global exposure, fresh approach and attention to detail, is leading the transformative journey of the Mumbai-based real estate major’s retail business.
