The new battleground for retail is undoubtedly ‘Customer Experience’. Irrespective of the segment of retail, consumers expect retailers to deliver them personalised, easy and unified experiences similar to those provided by companies born in the digital age and reshaping consumer expectations like Google, Facebook, Amazon, WhatsApp, Apple.
To cater to the consumer of today who is evolved, well-traveled, connected, and has enough disposable income, brands and retailers are embracing technology in a big way. Towards this, they are higher technology experts – CIOs / CTOs – who drive a seamless user experience in an effort to blend in with the increasingly digital world and provide convenience and benefits to the consumer.
The cover story of IMAGES Retail’s February issue brings you a look at some of Indian retail’s most influential and impactful CIOs and CTOs, the visionaries responsible for the technological direction an organisation takes.
Another way modern retailers are improving consumer experience is through retail lighting. The staggering growth in modern retail real estate space requirements have resulted in higher consumption of lighting in store and in malls. In the second lead of the magazine, we tell you how effective retail store lighting solutions reflect brand identity and attract new customers, ultimately resulting in improved sales. Apart from this, we also bring you in depth discussions and expert views from our fl agship event, 20th Edition of India Fashion Forum, which was held recently at Hotel Conrad in Bengaluru. We would also like to thank all from the retail fraternity who took out time to attend our event, India Food Forum 2020, held at Hotel Renaissance in Mumbai. For those who could not be there in person, we bring a glimpse of the foodservice and food & grocery sector awardees honoured at the India Food Forum 2020, held this month.
As always, we hope you enjoying reading this issue and find it wellinformed and beneficial to your retail business.