Description
Th e world of retail as we know it is changing. Traditional retailers gave way to e-commerce, but the even as e-commerce was welcomed with open arms, it is brick-and-mortar which has emerged victorious over the last one year in India. A recent AT Kearney study states that 95 percent of all retail sales are captured by retailers with a brick-andmortar presence.
However, all is not rosy. Traditional retail needs to adapt in order to thrive, but how? Th e answer is to focus not on just a digital strategy, but on a phy-gital strategy – one where shoppers are off ered the best of both the physical and digital worlds for a larger revenue share and increased footfalls. Today, the world’s most recognisable brands are off ering enhanced instore experiences using AR, VR and AI, to demonstrate their products in stores.
Th e IMAGES Retail June 2018 issue brings its readers a detailed analysis into why ‘the store of the future is Phy-gital’. We tell you the best Phy-gital experiences both Indian and international brands have to off er, and we bring you a roundup of the most popular in-store technologies in India and a special best practices section for CEOs.
We also bring you a complete lowdown on the importance of Visual Merchandising in retail businesses, with emphasis on why they matter to when it comes to engaging and inspiring shoppers, and how they help in increasing ROI.
Th e June issue also brings you an exclusive interaction with Hari Menon, co-Founder and CEO, bigbasket, who talks about the steps his brand is taking to stay ahead of its rivals and tread the path to profi tability.
As always, we hope you find the issue informed and benefi cial. Do log on to our website, www.indiaretailing.com to read more informative articles and analyses on the stage of the global retail industry with an emphasis on India. Also, send in pictures of your fall display windows with a short write up and we will feature them on our website.
