India’s innerwear market has seen a significant growth in the last ten years. The market, which was valued at `61,091 crores in 2023, is expected to reach `75,466 crores by 2025, at a CAGR of 11.2%. Various factors which have driven this growth are increasing awareness and acceptance of lingerie as an essential part of daily wear and fashion, the growing middle-class population with higher disposable income and rising influence of celebrity endorsements.
Women’s inner and comfort wear, which accounts for 60% of the market is the major driving force behind this expansion compared to men’s which lies at 30% along with kid’s which captures only 10%. The latter two segments are also expected to grow due to evolving fashion consciousness and changing parental attitudes. The innerwear market is a reflection of the nation’s forward-thinking mentality and vibrant consumer culture as Indians continue to navigate the ever-evolving currents of fashion and self-expression.
Innerwear has evolved into a powerful expression of fashion and self-confidence and has emerged as a cornerstone of change. Especially for women for whom lingerie and innerwear is more than just a necessity. Our September issue tries to bring an elaborate study of various trends and factors about India’s innerwear market. With this, we hope companies and brands are able to take a sneak peek into what’s shaping the innerwear market and be well prepared to adapt to the dynamic environment and take on new challenges. As always, we hope you find this issue informative. We wish you all a Happy Ganesh Chaturthi!