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First of all, I wish you a Happy Diwali and I sincerely hope that every aspect of your life be as luminous and wonderful as the festival itself. Fashion and women go hand in hand! Truth be told, fashion has always largely been a female dominated sphere. Even industry wise, there’s not a second fashion segment that’s as varied, evolved or intricate as women’s fashion. Yet, especially in India, women’s wear still remains a fashion segment that needs deeper appreciation. Indian women have come a long way. Today, with increasing literacy, employment and increasing financial independence, the behaviour and landscape of the Indian women as a consumer group has undergone high metamorphosis. To keep pace with this, it is imperative for brands, retailers and all stake holders of this sphere to put in willing efforts to recalibrate and create a strong culture of fashion professionalism in order to address this emerging consumer base.
This issue is part of our ongoing attempt at showcasing fresh new thoughts and visions on women’s fashion in the country. The issue features a slew of detailed researches on the Indian women’s mear market and its various subdivisons including ethnic wear, western wear, as well as the buzzing new category of fusion wear. The BoF team has reached out and talked to industry leaders across these categories to consolidate and showcase the broad opinions and beliefs of the market as well as the prevailing trends and opportunities in each.
The issue unfolds with three of the most notable store launches of the last few days — Mango’s in association with e-commerce giant Myntra, British designer label Simon Carter’s debut store in Mumbai and Siddartha Tytler’s flagship store in Mehrauli. The issue also features candid interactions with Rahul Vira of Skechers, Vinutha Subramaniam of Parisera and Anupam Arya of Fabriclore, each discussing their business ideas and the market potential in their respective categories.
Also, ace fashion columnist Meher Castelino pens down the evolution and the latest trends in the world of athleisure. Plus, we also turn the spotlight on R|Elan™, a portfolio of speciality fabrics launched by RIL and Khadi Wool, a joint effort by Raymond and The Woolmark Company that promises to position Khadi as a fashionable fabric for the world.
