As winter is set to enter, people have started planning how to stay warm and stylish throughout the season.
Today, winterwer is no longer a necessity, it’s a fashion statement. This blend has helped brands to diversify their product offerings. It can also be said that the trend has been augmented with global brands entering the market.
The last ten years have seen a significant increase in the winter clothing market in India, which can be attributed to factors, such as rising disposable income, increased fashion consciousness of winter clothing, product innovation, to mention some.
Another trend that is gaining more momentum is how people look at sustainable fashion. It is also a reminder of the need to rethink what is bought, what is thrown away, and what it costs the planet. Today, consumersare buying more clothes and wearing them for less time than ever before, discarding garments as fast as trends shift. The disturbing trend demands that fashion brands play their part in mitigating the concerns.
In order to provide an elaborate coverage of the market, we explored and studied it so that you have all that you need, in this October issue, to understand the Indian winterwear market. I believe that these details will help you better grasp it.