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Winter is here, and so is the season when brands get their warmest, trendiest products out, coupled with equally attractive fashion accessories – scarves, muffl ers and gloves. ‘The more, the merrier’ is the mantra this season and brands are ensuring that consumers are spoilt for choice when it comes to fabrics, textiles and patterns!
Our winter wear issue this year looks deep into the season’s fashion market that has come out of a rough year for business. With lockdowns everywhere and people forced to stay at home, winter wear was hardly something the Indian consumer was keen on investing in last year. But, as has been true for other seasonal fashionthis year, winter wear, too, is seeing a surge in demand primarily driven by people stepping out of their homes to go to work or enjoying their workcations. Demand is also being driven by the need to evolve their style quotient this year, infl uenced by social media and rising spending power. As consumers look to fashion comfortable silhouettes and oversized jackets, we look to decode further the marketing trends this season that brands are resorting to and how they are setting their pricing strategies to make products aff ordable and business profi table.
In the issue, we also look at how retailers and brands need to think through conventional business models and boost consumption through product innovation and faster inventory turns. Here, we take a sneak peek into the Phygital Retail Convention that was hosted in Mumbai between November 10 and 11. Renowned industry experts help us understand how the pandemic has changed consumption patterns in consumers, leading to a hybrid future for retail that is simultaneously responsible and sustainable.
We also speak to Sanjeev Mohanty, Managing Director & SVP, South Asia – Middle East & Africa, Levi Strauss & Co, as he bids goodbye to his India stint to head Levi Strauss & Co’s US and Canada operations. Heartening, honest and straight from the shoulder, Mohanty refl ects on his many learnings and envisions the still-to-be-maximised promise of fashion retail in India. As always, we hope you fi nd the issue informed and benefi cial.
