Sustainable consumer habits have gained tremendous signifi cance over recent years. The primary driving forces include the realisation of environmentally damaging practices, and a strong desire to make eco-friendly choices. Consumer behavior is changing due to rising evidence of climate change, with research showing that globally 88 percent consumersprefer sustainable clothing.
Recently, 16 retail fashion brands signed the Su.Re (sustainability resolution) project launched by the Union Textile Ministry, IMG Reliance and Clothing Manufacturers Association of India (CMAI). Brands and retailers like Spykar, Westside, Trends, Shoppers Stop, fb b, House of Anita Dongre, Lifestyle and Max have joined the movement that aims to develop sustainable sourcing policies for consistent prioritising and utilising certifi ed raw materials that have a positive impact on the environment.
Further, Millennials and Gen Z consumers have taken the sustainable fashion movement forward by being ecologically conscious.
The new generation looks for fashion that is sustainable, fair and circular without limiting the preference to latest trends. Sustainable and responsible consumers are encouraging brands to demonstrate transparency and sustainability in their supply chains. With customers becoming more conscious of the impact of the brands they buy on the planet, brands are expediting their attempts to appeal to this ever-growing and evolving direction. To improve the sustainability quotient in the business of fashion, it is therefore important to understand key parameters across the textilevalue chain, analyse consumer insights, and view innovative models that build sustainable businesses.
The May issue of IMAGES Business of Fashion highlights this imperative, focusing on recent developments, trends as well as opportunities that textile and fashion companies and retailers can tap into to build winning, sustainable business models. For FAQs pertaining to shift in the market dynamics, consumer sentiments and on all things related to fashion retail, do log on to our website, https://www.indiaretailing.com/.