Sustainability – a term used often, but rather sloppily! The concept of sustainability in the context of fashion and the business of fashion essentially has more connotations than one. From the ethical sourcing of raw materials for production to production itself, from the supply of the product to the end user to the subsequent upcycling of the product at the end of its lifecycle and in all that, ensuring that those involved in the production process and whose craft is being employed are uplifted and provided for make sustainability a multi-faceted concept with no end to creativity and innovation. Thus, it becomes imperative for the brands of today and tomorrow to understand, in depth, the meaning of sustainable fashion and how best to be a part of the movement to make planet Earth a better place to live in.
With customers vying to shop from brands that understand the need to go green, companies must get creative not only in manufacturing and logistics but also in how they market their ‘green’ ideology to potential consumers. Today, technology is ruling the roost in the world of fashion and changing the retail landscape as we speak. Estimated to be worth more than US$3 trillion by the end of the decade, according to CB Insights’ Industry Analyst Consensus, the fashion sector is also one of the largest industries in the world with technology one of its biggest driving forces. From the metaverse to Non-fungible Tokens (NFTs), technology has turned the fashion industry on its head! Though the penetration of this high-tech digital universe is still at a nascent stage, it will be extremely exciting to see how willing brands are to adapt to it and how shoppers consume it.
Thus, at India Fashion Forum this year, we hope to learn from industry leaders, veterans and experts where the fashion sector is headed and the latest disruptions brands need to look out for.