Description
Greetings and a warm welcome to my personal favourite issue—The Denim Special. No other issue inspires more enthusiasm in me (and surprisingly my team too) than the denim issue. It’s fairly apparent by the size of the issue too – 352 pages of just denim. It was a lot of hard work and the entire team enjoyed every bit of it because we love jeans. Yes, we all do! We slide into our favourite pair of denims and we feel at home as it moulds onto our body shapes. Personally, I wonder sometimes if my favourite pair of jeans is actually my spiritual partner.
From the ranches and work floors to evolving into a symbol of youth rebellion to being the forerunner of the global casual wear revolution, denim has traversed some interesting trajectories. Since the early 1900s the garment has been continually experimented upon and subjected to bountiful styles, cuts fits, and finishes. Recently, the only sustaining factor has been it’s burgeoning dominance over wardrobes across the circumference of the globe, irrespective of gender and age.
Even in India, where western wear has traditionally been a prerogative of men, denim’s penetration into the wardrobes of women and kid has been extremely impressive. And, true to the latent potential, as Technopak outlines in the lead research story, the women’s denim market in India is growing at an astounding CAGR of 17.5 percent in contrast to the men’s segment that relatively lags at 14 percent. In the women’s denim trends article, a slew of experts unanimously agree that it’s one of the fastest growing markets of modern times in India.
Along with the core articles dedicated to market sizing, trends and spotlighting what popular brands of the segment has to off er for this season, we have introduced a new section — the IFF Innovation Crucible that encompasses a host of novel features including an exclusive interview with Ram Sareen of Tukatech opening up about the tech giant’s expansion plans for the SMEs of India, G-Star Raw’s innovation in deconstruction RAW denims and Patagonia’s organic and sustainability based denims.
he fashion creation section highlights the eff orts, innovations and plans of the unsung heroes of the Indian denim industry — the denim fabric manufactures of India. Also in the section is KVICs attempt towards popularizing Khadi denim among the youth in India.
cross the issue, I am also honoured to share the works of numerous committed and thoughtful people like Meher Castelino, exclusive fashion forecasts by Trend Council, and lots more.
thank and congratulate all the contributors, participants and the entire BoF team for bringing out this mammoth of an issue and I hope you enjoy it as much as we enjoyed making it for you.
