Description
Welcome to the first issue of the year and I would like to wish you all a very happy new year. I sincerely hope that this year turns out to be prosperous both for you and your business.
As we do every year, we are pleased to present before you the annual Brands of India Special Issue of IMAGES Business of Fashion . While we showcase brands, we also ponder upon the art of creating a brand. In fashion, creativity and business go together. How does one turn a piece of garment into a composite entity that seemingly represents a whole range of emotions? Also, while creating a brand is ephemeral, the business attached to it is endlessly complex. In the following pages, we showcase a few young and rising stars. as well as established stalwarts — both home grown and from across the world — who are in the process of creating a brand or have already been successful.
his special edition is a key part of our mission to catalyze fashion retail business in India. The issue helps in aiding retailers with a survey that catalogues fashion brands, their collections and their current status in the markets. It also elucidates upon the brand identities and consumer cores they satisfy to help Indian fashion retailers build a highly profitable business around them. It traces and presents dominant as well as emerging brands that are leading the latest definition of fashion. As the featured brands introduce themselves to you, I hope that other brands also find success stories that inspire.
Also in the issue is an exclusive study— Delhi – The Fashion Capital of India . This maps the emergence of Delhi as the top fashion market and creative eco-system in India. It unveils the growth drivers, current size and future potential of the Delhi NCR fashion market. It individually reveals the retail scenario and future projections of 10 zones of the region — North Delhi, West Delhi, South Delhi, East Delhi, Faridabad, Noida, Greater Noida, Ghaziabad, Faridabad and Gurugram.
