Description
As the festive season peaks, brands and retailers are bracing up for crucial sales days. But, to maximize festive sales, understanding shopper behavior is essential. Our analysis of consumer trends and growth insights on pages 44-55 outlines how brands can craft targeted strategies to align with audience motivations, and set the stage for an exceptional season.
Our cover story on pages 22-36 highlights Fresh2day, a start-up retail brand that has grown from a single store in 2021 to 24 locations covering 50,000 sq. ft. in Chennai. Each store focuses on high-quality fresh produce, community engagement, sustainability, and customer satisfaction. With an average revenue run rate of Rs. 100 crore, Fresh2day aims to reach Rs. 250 crore in two and a half years and Rs. 500 crore in five years, by leveraging its unique franchise model to achieve this ambitious growth.
Our second and final installment on Modern Trade leaders (pages 56-71) features 14 compelling profiles that provide valuable insights into how these industry pioneers are shaping industry standards and trends. Their contributions are advancing the entire food and grocery retailecosystem, and the profiles highlight innovative practices and strategies that are redefining the market landscape.
Before we wrap up, we’re thrilled to announce an exciting development for our readers: beginning with our November edition, your favorite magazine will undergo a transformation, rebranding as Business of Food. This evolution expands our scope to encompass the Food Service segment, leveraging IMAGES Group’s vast network in the HoReCa sector, providing our readers and advertisers with comprehensive insights and enhanced brand promotion opportunities across both retail and food service. Stay tuned for the inaugural issue of Business of Food!
