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Dear Readers,
Welcome to the future of fashion retail, where innovation knows no bounds and style is constantly redefined. Picture a realm where augmented reality mirrors in stores let you try on clothes without changing, where AI curates your wardrobe based on your preferences, and where sustainability is not just a trend but a fundamental practice.
The Indian menswear industry is at the forefront of this revolution, fueled by a young, tech-savvy demographic and the unstoppable rise of e-commerce. As traditional tailoring meets cutting-edge technology, a new era of personalised, environmentally conscious fashion emerges. This is not just an evolution—it’s a fashion revolution, and you are at its epicenter.
Menswear, which stands as the second-largest segment in the global apparel market, is on the cusp of substantial growth. It is projected to witness the largest revenue increase of all segments between 2022 and 2027. IMAGES Business of Fashion takes a look at this category – marked by rapid evolution and innovation, a category which is undergoing a transformative journey, blending tradition with modernity and technology with craftsmanship.
As your essential companion in navigating these changes, our June 2024 edition offers insights, analysis, and the latest trends shaping the segment. We delve into the impact of e-commerce, which has revolutionised how men shop, making fashion more accessible and personalised.
We explore how brands are leveraging data analytics to understand consumer preferences better and deliver tailored experiences. We also highlight brands leading the way in eco-friendly practices and ethical manufacturing.
Our pages feature in-depth interviews with industry leaders and stories of brands that are setting new benchmarks.
Whether you are a seasoned industry professional, a budding entrepreneur, or simply a fashion aicionado, IMAGES Business of Fashion’s June issue is designed to keep you informed and inspired.
Join us on this exciting journey. As always, we look forward to your feedback and contributions as we continue to explore the evolving landscape of menswear in India. For more information and in-depth analysis, log on to our website, www.imagesbof.in.
