Description
Ever wondered why retailers like McDonald’s, Subway, 7-Eleven, The UPS Store, and Dunkin’ have successfully carved out large business empires globally? That’s because these global retail brands have established operational procedures and cracked a business model that can be replicated transnationally.
In this issue of the magazine, we bring you stories of two retailers that are trying to build their brands along the lines of their more illustrious globalpeers, with a business model that can be scaled nationally and internationally.
In step with the growing aspirations of the country to “Make in India, Make for World”, a young start-up has envisioned itself as an Indian model of an international convenience retail chain. Conceived as a home-grown Indian convenience retail brand for the world, The New Shop (TNS) launched in 2019, has grown at a blistering pace and currently has some 100 stores under its banner, of which 70 are franchise outlets.
Read the story (pages 18-20) to know how TNS is leveraging its successful franchise model for expanding its business footprint within and outside India. With the franchise model as its business compass, TNS is hoping to hit its hottest expansion streak over the next 1-2 years, and take its store fleet to a thousand outlets across India and abroad.
Our cover story in this issue (pages 24-29) on online meat retailer Freshtohome recounts a fascinating tale of how two entrepreneurs came together to revive a doddering enterprise and turn it into a bellwether of the meat retailing industry in India. Today, FreshtoHome, through its online grocery platform delivers over 2 million orders every month across all meat categories in 160+ cities across India and the UAE. The retailer has managed to raise $256 million in investments till date and is on its way to rapidly expand its operations in India and the UAE.
