Description
The D2C phenomenon is nothing short of a revolution for consumerism and creation. Perhaps never before has India seen such energy in entrepreneurship and a bold generation of ideators and creators hoping to transform what and how Indians consume. Although only a recent development — under a decade old — the D2C business model certainly received fuel from challenges arising from the Covid-19 pandemic, but the seeds were sown earlier by digitalisation. The digital economy in India today is growing at 2.8x the regular GDP. It was 4.5 per cent of GDP in 2014, it is 12 per cent of GDP today, and it will be a fifth of the GDP by 2026-27. India is already the fastest-growing digital economy in the world, and as we aim for a $1 trillion digital economy target by 2027-28, we can look to our D2C brands as being the flag bearers of this transformation.
But along with rapid growth also comes the need for knowledge, for checks and balances. As recent years have shown, just market potential and consumer demand are not enough to build smart businesses, however great the ideas may be. And that crucial intelligence is what we are aiming to offer through this important publication, The India D2C Report 2024.
Via collaborations with key enablers and stakeholders of the D2C ecosystem, including Venture Capital heads, leading D2C entrepreneurs and market analysts, the report puts together crucial insights on brand creation, business viability, operational efficiency and scalable innovation. These narrations and analyses will be invaluable for India’s Consumer Tech universe, which is brimming with talent, guts and vision.
Driven by purpose and a deep desire for authenticity and change, D2C founders and inventors are leading the charge towards India’s next-generation avatar as a role model of responsible product creation and ethical business practices. These young dreamers and doers are the leaders of tomorrow’s India, and the pillars of what is expected to become a USD 61 billion-plus sector by 2027. This Report is a knowledge vehicle to nurture and enable that future for our new-age entrepreneurs. I hope you will make the most of the intelligence that this book offers.
