Aligning Shopping Centres and Retail with New- Age Connected Consumers
In the current scenario, it is very important to understand how retailers, mall developers, and tenants can work together to create destinations and experiences that reflect today’s buyer behaviour? As things stand, tenants and mall owners will need to rethink traditional partnership models to cooperatively drive new lifestyle, social, and retail off erings. Across all important verticals, occupiers and retail real estate leaders must work together to generate customer confidence, co-create digital triggers, drive demand, and re-energize toplines.
For a long time, much has been talked about ‘experiential’ shopping spaces, and now the time has come to evolve them to ‘phygital’ spaces. Mall developers are embracing feedback more and more from the retailers on how the current shopping centres need to embrace the phygital element, as well as their inputs for all future shopping centre developments. After all, nobody has their ears closer to the shopperthan the retailers – the big box retailers, the boutique stores, as well as the online retailers. It is only with their constant feedback and inputs that developers can create the right mix of shopping spaces.
With great pleasure and pride, we inform our readers that the second edition of Phygital Retail Convention (PRC) held at Hotel Renaissance on November 10-11 was a huge success. It was quite fascinating to see Indian retail and the shopping centre industries celebrating a triumphant return to the on- ground mega industry gathering.
The two-day event had masterclasses, roundtable discussion, sessions and conferences, highlighting, analysing, emphasizing and discussing the current situation and road forward from both retail and shopping centre fraternity.
The November edition of the Shopping Centre News highlights the key elements of the event. We thank those who attended and were part of the event and also to them who supported us to make it a huge success. This turned out to be another feather to the list of our industry- leading retail intelligent events, and gave us the requisite belied to push forward with strong focus on our forthcoming mega industry gatherings.
As always, we hope you find the issue informative and useful. Log on to our website https://www.indiaretailing.com/ category/ shoppingcentre/ for more features, analysis and expert opinions.