Deep Dive: Mall Owners Talk Consumer Behaviour, Footfalls Post Lockdown
Shopping centres in India were already working in a challenging retail environment and 2020, with its outbreak of COVID-19 and over 2 months of a complete lockdown has been a difficult year to say the least.
The July e-issue of Shopping Centre News brings to its readers, news and views from the length and breadth of the country of shopping mall owners, developers and executives, who tell us its business as usual as malls re-open and begin to imbibe hygiene and safety into their daily routine, boosting consumer confidence and luring them
Shopping Centre News July 2020 showcases a live webinar which saw our team connecting with shopping centre heads and executives to get a deeper understanding of consumer shopping behavior in the COVID age, and to discuss footfalls, conversions, consumer demographics, out of-the-box retail innovations, average dwell time, revenge buying’ etc., along with new emerging trends.
The live show was attended by the who’s who of the Shopping Centre Industry in India.
The issue also has opinion pieces from leading industry captains who write on what the next normal looks like for malls in India and how they should be prepared to work while taking precautions like wearing masks, social distancing and sanitizing all surfaces.
The issue rounds off with a thought piece on how mall management is getting creative in convincing customers they are safe havens in a bid increase their footfalls. Learn how malls are providing much more than couch-surfing ever could, in terms of services and experiences.
As always, we hope you find the issue informative and useful. Log on to our website https://www.indiaretailing.com/category/shoppingcentre/ for more features, analysis and expert opinions.