Consumer Experience is the Key
Shopping activity has rapidly picked up with offices and social activities resuming in full swing. The industry is expecting, FY2022-23 to be extremely good for the shopping malls, retailers and brands across categories . Consumers are loving to visit malls and markets to shop new-season collections to refresh their outdated wardrobes and homewares and also for outdoor dining & entertaining experiences. An accelerated rebound in footfalls and occupancy is being witnessed and consumption has surpassed pre-pandemic levels. The business has bounced back in a healthy fashion and the pent-up shopping experiences that consumers had missed during the pandemic have been observed.
Going ‘Omnichannel’ became an integral part of strategies of all successful brands and retailers across the globe during this pandemic period. Shopping centres too are partnering with their tenants to give a cohesive user experience to consumers at all touchpoints. Many mall owners are today proactively adapting properties to generate growth in today’s ommnichannel era. Omnichannel allows retailers to achieve more availability, drive sales and trafic, and integrate digital touchpoints. An omnichannel retail strategy improves the customer experience and providesmore channels for customer purchase––whether it is on mobile, web, or in stores.
The cover story of the July edition explains ‘The Omnichannel Way’ so far for the shopping malls. How has the graph of success been with this Omnichannel approach, as shopping mall developers reshaped their strategies, and incorporated new features into their business structure, throughout the pandemic period. As always, we hope to find this issue informative and useful. Log on to https://www.indiaretailing.com/category/ shoppingcentre for more features, analyses and opinions.