The long festive season is under way, the air is thick with anticipation, and expectations of consumers and sellers are at its peak. Brands and retailers are upbeat about doing record-breaking business in the months ahead. With the niggling issues and concerns related to GST now put to rest, businesses are exuding optimism and bracing to turn over a new leaf. As prices and inflation are under check, the economy is set to emerge stronger in the months ahead. No wonder that food and grocery players are confident of better sales and improved profit margins from high spirited festive sales.
By a conservative estimate, festive occasions contribute over 12 per cent of overall retail sales. Among the festivals, Diwali tops the chart in terms of increased sales. The grocery retail space brims over with an abundance of new product launches, gift hampers, and festive offers that drive the shopping frenzy. Competition is rife, as companies leverage their brand value on attractive offers.
In our cover story, we check out the preparations by brands and grocers. In modern trade, the coming days will be the time for festival-themed promotions, staples ‘melas’, and other such properties, in which brands and retailers regularly participate. There will also be plenty of lucrative offers, lowered prices and discounts to lure consumers to spend and splurge in the days ahead.
As a magazine for the modern trade, we have tried to put together in pages of this special 10th Anniversary issue, the industry’s game plan for maximizing sales, boosting profit and winning over new markets and consumer segments. Happy celebrations.