It’s been a long long wait for us all, but the festive season is fi nally here. After months of the COVID-19 induced slump, the festive season presents us with at least some ray of hope. Although consumer sentiments continue to be cautious, fashion retailers around the country have strong reasons to be optimistic that the upcoming festive season will bring about a demand rebound, helping revive salesand footfalls.
Festival demand has always been robust in India and despite the fact that things are a bit different this year, this is one opportunity that no brand or retailer could afford to miss. In line with this, fashion businesses around the country are gearing up for the upcoming festive season. Ecommerce major Filpkart has has added over 3.4 million square feet space across its supply chain assets including fulfilment centres, mother hubs and delivery centres throughout the country in preparationof the upcoming festive season and the Big Billion Days sale event. Myntra, on the other hand, has received a fresh fund infusion of US$ 103 million from FK Myntra Holdings, its Singapore-based parent entity.
But while we all are anticipating an uptick in demand and engagement, one thing that we all know deep inside is that fact that business will not be as usual. The Covid-19 pandemic has changed consumer behavior, perhaps permanently, and we all need to take these changes into account. The need of the hour is to have a deep understanding of consumer sentiment and consumption trends so that we can reformulate our marketing strategies and efforts accordingly.
And this is what the October issue of Images Business of Fashion seeks to help both fashion brands and retailers with. The issue focuses solely on what fashion retailers can expect from consumersduring the consumption boom expected in the upcoming festive season. From leading fashion brands revealing how they are preparing themselvesfor the festive season to trend forecasting veterans like WGSN outlining consumption trends and strategic approaches that businesses need to focus on, this issue promises immense value for both established and emerging fashion players.
We sincerely hope that you like reading the issue and find it useful. For FAQs pertaining to shift in market dynamics, consumer sentiments and on all things related to fashion retail, do log on to our website, https://www.indiaretailing.com/.Cheers!!