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Images Business Of Fashion July 2016

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Greetings and a warm welcome to the hottest issue of the year – The Denim Special. We are truly overwhelmed by the huge support and participation in this issue. First of all, I thank and congratulate all the contributors, participants and the entire team for bringing out this mammoth issue. I am extremely pleased to share the work of so many committed and thoughtful peopl

From a utility dress during the Great Gold Rush to evolving into a symbol of youth rebellion, denims are easily one of the most ubiquitous pieces of clothing, and have ruled the world of fashion for more than a century. After all, could there be anything more comfortable than slipping into your pair of comfy used jeans, molded perfectly to your body shape?

Standing at ` 17,661 crores in 2015, the denim industry in India is already substantial. But the game has just begun. It is, from now on, expected to grow at a CAGR of 15.4 percent and reach ` 36,110 crores by 2020. And although, it is the men’s segment that dominates the sector, growing fashion consciousness, infl uence of media and western culture, and growing free choice have bolstered the growth curve of the women’s segment too. Industry sentinels expect it to exhibit a CAGR of 18.5 percent.

As our research associates and industry experts have mapped the market and trends, it is evident that jeans, as a category, have undergone a massive evolution from their straight fi t indigo hued avatar. Today, the industry is stockpiled with options to spoil a customer with unfathomable choices from a plethora of fi ts, cuts, styles, fabrics, colours, washes, eff ects, value-adds, and of course, brand names. The evolution has been so massive that brands are now compelled to shift their focus from the traditional blue template to concentrate on more contemporary manifestations. We try to map some of these. We also take a look at the positive contributions of brands like H&M and Archroma towards a more environmentally responsible future along with studying the opportunities in emerging categories like kids’ denim.

In addition, we take a look at what’s the latest at top denim brands. In our Fashion Creation section, we study prospects of denim fabrics in India and feature the leading denim fabric companies, while WGSN shares its thoughts on sustainability. And in the Sportswear International section, this time we present the top men’s wear trends, key items, and colours and materials for Fall/Winter 2016-17


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