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SHIRTOPEDIA – 2019

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While it is true that consumer discernment of fashion innovation is on a rise, it is also true that there is one piece of apparel which has stood the test of time and has evolved in design and concept in a slow and steady manner – the shirt. Recognising this, IMAGES Group, India’s foremost retail intelligence organisation that is trusted as the catalyst for profitable growth of modern retail through knowledge platform leadership, has released the country’s first coffee table book on the subject called ‘Shirtopedia’.